With this new format, they will reduce the carbon footprint of each pack of six cans by 40%
Estrella Galicia has announced the upcoming arrival of a new format without any packaging in its packs of cans to follow the path of reducing packaging: the No Pack dispenses with the cardboard that covers them, making steady progress in minimizing waste and carbon footprint.
With this format, the brand replaces the cardboard of its packs with only a few glue points that serve as a union between the six cans. Si no longer had plastic rings – which had never been used in any of its packs – and used only 100% recyclable cardboard. Thanks to this new system, the Galician brewery continues to remove packaging: it completely dispenses with it, which will reduce the carbon footprint of each of its six-packs by 40%.
Ignacio Rivera: “Estrella Galicia has announced the upcoming arrival of a new format without any packaging in its packs of cans to follow the path of reducing packaging: the No Pack dispenses with the cardboard that covers them”
Ignacio Rivera, president of Corporación Hijos de Rivera, points out that “our ambition is to always do things better, looking for new ways to generate a greater positive impact. We are constantly working to make our products more and more environmentally friendly, innovating in different aspects that help us minimize the waste and carbon footprint linked to our activity. The No Pack is the perfect example that sums up our purpose of not conforming. We believe that the best packaging for the planet is the one that doesn’t exist.”
This novelty, which will reach the shelves progressively, will affect the packs of 6×25 cl and 6×33 cl cans of Estrella Galicia Especial. Then, it will be extended to the Estrella Galicia 0,0, the 1906 Special Reserve and the Vintage Network. Along with this No Pack for the six-pack cans, the company has announced in parallel other changes to minimize waste also in larger formats: the film that covers the packs of 12 and 24 cans will be replaced by 100% recyclable paper. With this, the company will eliminate all secondary plastic from all its canned formats.
The design of this new format – implemented by KHS, a company specializing in the manufacture of this type of packaging in packs of both cans and RPET bottles – supposes the adoption of a system that responds to the company’s desire to continue advancing on the path of sustainability.